Privacy Statement

Your privacy is fundamental to our operations. This comprehensive privacy statement explains how we handle your personal information, protect your data, and respect your privacy rights in full compliance with UK data protection legislation.

Effective Date: January 2025

Overview

We are committed to protecting your personal information and respecting your privacy rights. This policy provides transparent information about our data practices, your rights, and how we ensure your information remains secure while providing valuable insights into the UK’s regulated gambling landscape.

1. Information Collection

Data You Provide Directly

Account Registration and Communications

Email addresses for newsletter subscriptions and communications
Names and contact details when submitting inquiries
Communication preferences and consent records
Age verification confirmations (18+ requirement)
Feedback and survey responses

Interactive Content

Comments and reviews submitted to our platform
User-generated content and forum participation
Survey responses and research participation
Contest or promotion entries

Automatically Collected Information

Technical Analytics

IP addresses and geographic location data
Browser type, version, and operating system information
Device characteristics and screen resolution
Referral sources and navigation patterns
Session duration and page interaction data

Performance Metrics

Website usage statistics and user behavior patterns
Search queries and content preferences
Feature utilization and engagement metrics
Error logs and technical performance data

Marketing Intelligence

Campaign effectiveness and conversion tracking
Affiliate link interactions and referral data
Content engagement and preference analysis
Social media integration and sharing activity

2. Purpose and Legal Basis

Service Delivery and Enhancement

Website Operations (Legitimate Interest)

Platform functionality and feature development
Security monitoring and fraud prevention
Technical support and troubleshooting
Content personalization and recommendation

User Experience Optimization (Legitimate Interest)

Performance analysis and improvement
User interface and experience enhancement
Content relevance and quality assurance
Feature development and innovation

Communication and Engagement

Direct Communications (Consent)

Newsletter delivery and subscription management
Promotional communications and special offers
Educational content and industry updates
Customer service and support communications

Marketing Activities (Consent)

Personalized content recommendations
Targeted promotional campaigns
Partner casino offer distribution
Market research and user surveys

Regulatory Compliance

Legal Obligations (Legal Requirement)

Age verification and responsible gambling compliance
UK Gambling Commission advertising standards adherence
Data protection and privacy law compliance
Anti-money laundering and fraud prevention

Authorized Service Providers

Technology Partners We engage trusted service providers for:

Cloud hosting and data storage services
Email marketing and communication platforms
Analytics and performance monitoring tools
Security and fraud prevention services

All service providers operate under strict data processing agreements that ensure your information remains protected and is used only for specified purposes.

Business Partners and Affiliates

Licensed Casino Operators When you interact with casino recommendations:

Referral tracking for legitimate business purposes
Aggregated performance data for partnership evaluation
General preference data for improved recommendations
No personally identifiable information shared without explicit consent

Marketing and Analytics Partners

Anonymized usage data for industry analysis
Aggregated demographic information for market research
Performance metrics for content optimization
Advertising effectiveness measurement

Legal and Regulatory Requirements

Mandatory Disclosures We may disclose information when legally required for:

Compliance with UK gambling regulations
Response to court orders or legal processes
Cooperation with law enforcement investigations
Protection of our legal rights and interests

4. Data Protection and Security

Technical Safeguards

Encryption and Security

Advanced SSL/TLS encryption for all data transmission
Secure server infrastructure with regular security updates
Multi-factor authentication for administrative access
Regular security audits and vulnerability assessments

Access Controls

Role-based access to personal information
Comprehensive staff training on data protection
Regular monitoring of data access and usage
Immediate revocation of access for departed personnel

Organizational Measures

Policy Framework

Comprehensive data protection policies and procedures
Regular staff training on privacy and security practices
Incident response procedures for potential breaches
Continuous monitoring and improvement of security measures

Third-Party Security

Due diligence on all service providers and partners
Contractual data protection requirements
Regular assessment of partner security practices
Immediate notification of any security incidents

Essential Cookies

Functional Requirements

Session management and user authentication
Security features and fraud prevention
Website functionality and feature operation
User preference storage and customization

Performance and Analytics Cookies

Usage Analysis

Website traffic and user behavior analysis
Performance monitoring and optimization
Error tracking and technical issue identification
Content effectiveness and engagement measurement

Marketing and Advertising Cookies

Personalization and Targeting

Content personalization based on interests
Advertising effectiveness measurement
Cross-platform marketing campaign tracking
Social media integration and sharing functionality

User Control Options

Browser-based cookie settings and preferences
Opt-out mechanisms for non-essential cookies
Regular review and updating of cookie policies
Clear information about cookie purposes and duration

6. Data Retention and Deletion

Retention Periods

Active User Data

Account information: Until account deletion or consent withdrawal
Communication records: 7 years for legal and business purposes
Analytics data: Anonymized after 26 months
Marketing consent: Until withdrawal or expiration

Inactive Data Management

Automatic deletion of expired or unused data
Regular review and purging of unnecessary information
Secure disposal of physical and digital records
Documentation of deletion activities and compliance

Data Minimization

Collection Limitation

Only collecting data necessary for stated purposes
Regular review of data collection practices
Minimizing data storage duration
Ensuring data quality and accuracy

7. Your Privacy Rights

Access and Transparency Rights

Information Access

Complete copy of personal data we maintain
Details about data processing purposes and legal basis
Information about data sharing and recipient organizations
Data retention periods and deletion schedules

Control and Correction Rights

Data Management

Correction of inaccurate or incomplete information
Update of contact preferences and communication settings
Modification of consent preferences and marketing options
Account closure and data deletion requests

Portability and Transfer Rights

Data Mobility

Export of personal data in machine-readable format
Transfer of data to alternative service providers
Assistance with data migration processes
Ensuring data integrity during transfer operations

Objection and Withdrawal Rights

Consent Management

Withdrawal of consent for marketing communications
Objection to data processing based on legitimate interest
Opt-out from automated decision-making processes
Restriction of processing for specific purposes

8. Age Verification and Protection

Underage Protection Measures

Access Restrictions

Clear age verification requirements (18+ only)
Proactive measures to prevent underage access
Immediate deletion of any data from minors
Cooperation with parents and guardians regarding concerns

Educational Responsibilities

Clear information about gambling-related content
Responsible gambling resources and education
Support for families affected by gambling issues
Compliance with UK advertising standards for gambling content

9. International Data Processing

Cross-Border Transfers

Adequacy and Safeguards When personal data is transferred outside the UK:

Use of countries with UK adequacy decisions
Implementation of Standard Contractual Clauses
Additional safeguards for data protection compliance
Regular review of international transfer practices

Third-Country Processing

Clear identification of data processing locations
Assessment of data protection standards in destination countries
Contractual protections for international data transfers
User notification of cross-border processing activities

10. Contact Information and Support

Privacy Inquiries and Requests

Data Protection Team

Primary Contact: privacy@uklicensedcasinos.co.uk
Data Protection Officer: dpo@uklicensedcasinos.co.uk
General Support: hello@uklicensedcasinos.co.uk

Response Commitments

Acknowledgment within 48 hours of receipt
Complete response within 30 days of request
Regular updates for complex inquiries
Clear explanation of any delays or complications

Regulatory Oversight

UK Information Commissioner’s Office (ICO) If you have concerns about our data practices:

Website: ico.org.uk
Helpline: 0303 123 1113
Online Reporting: Available through ICO website
Mail: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

11. Policy Updates and Changes

Notification Procedures

Change Communication

Email notification to subscribers for significant changes
Website announcements for major policy updates
Clear highlighting of modified sections
Retention of previous policy versions for reference

Effective Date Management

Clear indication of policy effective dates
Transition periods for major changes
User notification of upcoming modifications
Continued service implying acceptance of updated terms

12. Responsible Gambling Integration

Data Use for Player Protection

Harm Prevention

Monitoring for signs of problematic gambling behavior
Promotion of responsible gambling tools and resources
Support for self-exclusion and limit-setting measures
Cooperation with gambling addiction support organizations

Educational Initiatives

Content focused on gambling risk awareness
Regular promotion of responsible gambling resources
Support for families affected by gambling problems
Compliance with UK responsible gambling standards

This privacy statement reflects our commitment to transparency, data protection, and user empowerment. We continuously review and improve our practices to ensure the highest standards of privacy protection while delivering valuable services to our users.

Document Version: 2.0 Last Review Date: January 2025 Next Scheduled Review: July 2025

Privacy Policy