Cookies

This comprehensive cookie policy explains how we use cookies and similar tracking technologies to enhance your browsing experience, analyze website performance, and deliver personalized content while respecting your privacy choices.

Last Updated: January 2025

Understanding Cookies

What Are Cookies?

Cookies are small text files that websites place on your device when you visit them. These files contain information that helps websites remember your preferences, improve functionality, and provide insights into how the site is used.

How Cookies Work

When you visit our website:

Storage: Cookies are stored locally on your device
Retrieval: Information is retrieved when you return to our site
Functionality: Cookies enable various website features and improvements
Expiration: Cookies have defined lifespan periods from minutes to years

Types of Cookies We Use

Essential Cookies (Always Active)

These cookies are necessary for basic website functionality and cannot be disabled without affecting core features.

Security and Authentication

Session management and user identification
Protection against security threats and unauthorized access
Fraud prevention and suspicious activity detection
CSRF (Cross-Site Request Forgery) protection

Functional Operation

Language preferences and regional settings
Accessibility options and user interface customization
Shopping cart and form data preservation
Error tracking and technical troubleshooting

Legal Compliance

Cookie consent preference storage
Age verification confirmations
Regulatory compliance tracking
Terms of service acceptance records

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website, enabling continuous improvement of user experience.

Google Analytics (Retention: 26 months)

Purpose: Website traffic analysis and user behavior insights
Data Collected: Page views, session duration, bounce rates, user flows
Anonymization: IP addresses are anonymized to protect privacy
Opt-out: Available through Google Analytics opt-out browser add-on

Internal Analytics (Retention: 24 months)

Purpose: Performance monitoring and content optimization
Data Collected: Feature usage, error rates, load times
Processing: All data is aggregated and anonymized
Benefits: Improved website speed and functionality

Heatmap Analytics (Retention: 12 months)

Purpose: Understanding user interaction patterns
Data Collected: Click patterns, scroll behavior, form interactions
Privacy: No personally identifiable information collected
Application: User experience optimization

Marketing and Advertising Cookies

These cookies enable personalized content delivery and help us measure the effectiveness of our marketing campaigns.

Affiliate Tracking (Retention: 30 days)

Purpose: Attribution of casino referrals and partnership management
Data Collected: Referral sources, conversion tracking, campaign performance
Partner Sharing: Limited data sharing with licensed casino partners
User Benefit: Relevant casino recommendations and exclusive offers

Social Media Integration (Retention: Variable)

Facebook Pixel: Conversion tracking and lookalike audience creation
Twitter Analytics: Content engagement and sharing optimization
LinkedIn Insights: Professional audience targeting and content optimization
YouTube Tracking: Video content performance measurement

Personalization Cookies (Retention: 12 months)

Purpose: Tailored content recommendations and user experience
Data Collected: Content preferences, interaction history, device characteristics
Processing: Machine learning algorithms for content optimization
Control: Full opt-out available through cookie preferences

Third-Party Cookies

We work with trusted partners who may place their own cookies to provide enhanced functionality and services.

Email Marketing Platform (Retention: 24 months)

Purpose: Newsletter delivery and email campaign optimization
Provider: Professional email marketing service with GDPR compliance
Data Protection: Strict data processing agreements in place
Functionality: Open rates, click tracking, preference management

Customer Support System (Retention: 90 days)

Purpose: Live chat functionality and customer service optimization
Data Collected: Chat interactions, response times, satisfaction ratings
Privacy: No conversation content stored without explicit consent
Benefits: Improved support quality and response times

Content Delivery Network (Retention: Variable)

Purpose: Optimized content delivery and website performance
Functionality: Geographic content caching and load balancing
Data Collected: Technical performance metrics only
Privacy: No personal information processed

Browser-Based Controls

Global Cookie Settings Most browsers allow you to:

Block all cookies from all websites
Block third-party cookies while allowing first-party cookies
Delete existing cookies from your device
Receive notifications when cookies are being set

Browser-Specific Instructions

Google Chrome

Click three dots menu → Settings → Privacy and security → Cookies
Choose your preferred cookie settings
Manage exceptions for specific websites
Clear existing cookies through “Clear browsing data”

Firefox

Menu → Privacy & Security → Cookies and Site Data
Configure blocking options and exceptions
Use “Clear Data” to remove existing cookies
Enable “Delete cookies when Firefox is closed”

Safari

Safari menu → Preferences → Privacy
Configure “Block all cookies” or website-specific settings
Use “Manage Website Data” for detailed control
Enable “Prevent cross-site tracking”

Microsoft Edge

Settings → Cookies and site permissions → Cookies
Configure blocking and exception settings
Use “Clear browsing data” for cookie removal
Manage site-specific permissions

Granular Control Options Our cookie preference center allows you to:

Accept or reject specific cookie categories
Modify preferences at any time
Access detailed information about each cookie type
Download a record of your current preferences

Preference Categories

Essential: Cannot be disabled (required for website functionality)
Performance: Optional (improves website experience)
Marketing: Optional (enables personalized content and offers)
Social Media: Optional (enables social sharing and integration)

Access Methods

Cookie banner on first visit
Footer link available on all pages
Privacy policy direct links
Email communication preference updates

Opt-Out Tools and Resources

Industry-Standard Opt-Out Services

Network Advertising Initiative (NAI)

Website: optout.networkadvertising.org
Purpose: Opt-out from participating advertising networks
Scope: Cross-website advertising tracking
Maintenance: Requires periodic renewal

Digital Advertising Alliance (DAA)

Website: optout.aboutads.info
Functionality: Interest-based advertising controls
Coverage: Major advertising platforms and networks
Browser Specific: Separate opt-outs for different browsers

Google Advertising Controls

My Ad Center: Personalized ad preferences management
Analytics Opt-out: Browser add-on for Google Analytics blocking
YouTube: Video advertising and tracking preferences
DoubleClick: Display advertising network opt-out

Essential Cookies Disabled

If essential cookies are blocked, you may experience:

Login Issues: Difficulty maintaining session state
Security Vulnerabilities: Reduced protection against attacks
Functional Problems: Form submissions and preferences not saving
Regional Content: Inability to deliver location-appropriate content

Performance Cookies Disabled

Without performance cookies:

Website Improvements: Slower optimization of user experience
Error Resolution: Delayed identification and fixing of technical issues
Load Time Optimization: Reduced ability to improve page speed
Feature Development: Limited insights into feature usage and effectiveness

Marketing Cookies Disabled

Rejecting marketing cookies results in:

Generic Content: Less personalized recommendations and offers
Advertising Relevance: Less targeted promotional content
Campaign Measurement: Reduced ability to measure marketing effectiveness
Partner Integration: Limited casino offer personalization

Data Protection and Privacy

Privacy by Design

Minimal Data Collection

Only cookies necessary for stated purposes
Regular review and reduction of cookie usage
Automatic expiration and deletion schedules
User control prioritized over data collection

Transparency and Control

Clear explanation of all cookie purposes
Easy access to preference management tools
Regular updates to cookie policy and practices
Proactive notification of significant changes

International Compliance

UK and EU GDPR Compliance

Explicit consent for non-essential cookies
Clear and specific purpose statements
Easy withdrawal of consent mechanisms
Regular compliance audits and assessments

Industry Standards

IAB Transparency and Consent Framework implementation
EDAA (European Digital Advertising Alliance) guidelines
UK ICO (Information Commissioner’s Office) recommendations
Advertising Standards Authority (ASA) compliance

Data Security

Cookie Security Measures

Secure transmission (HTTPS) for sensitive cookies
HttpOnly flags to prevent JavaScript access where appropriate
SameSite attributes to prevent cross-site request forgery
Regular security assessments and updates

Third-Party Vetting

Due diligence on all cookie-setting partners
Contractual data protection requirements
Regular audits of partner compliance
Immediate response to security incidents

Technical Information

Storage Mechanisms

First-party cookies: Set directly by our website
Third-party cookies: Set by external service providers
Session cookies: Deleted when browser is closed
Persistent cookies: Remain until expiration or manual deletion

Advanced Tracking Technologies

Local Storage: HTML5 browser storage for enhanced functionality
SessionStorage: Temporary data storage for single browser sessions
IndexedDB: Large-scale data storage for complex applications
Web Beacons: Small image files for tracking and analytics

Security Attributes

Secure: Only transmitted over encrypted connections
HttpOnly: Inaccessible to client-side scripts
SameSite: Controls cross-site cookie transmission
Domain: Specifies which domains can access the cookie

Functional Properties

Expiration: Defines cookie lifespan
Path: Determines which site areas can access the cookie
Priority: Manages cookie storage when limits are reached
Size Limitations: Adherence to browser cookie size limits

Contact and Support

Technical Support

Email: cookies@uklicensedcasinos.co.uk
Subject: Cookie Policy Question - [Your Specific Topic]
Response Time: Within 48 hours for technical issues
Expertise: Dedicated team for cookie and privacy questions

Privacy Rights Requests

Data Protection Officer: dpo@uklicensedcasinos.co.uk
Cookie Data Requests: Specific information about cookies affecting you
Consent Withdrawal: Assistance with preference modifications
Compliance Concerns: Issues related to cookie policy compliance

Regulatory Information

UK Information Commissioner’s Office (ICO) For cookie-related privacy concerns:

Guidance: ico.org.uk/for-the-public/online/cookies
Complaints: Online reporting available through ICO website
Phone: 0303 123 1113
Resources: Comprehensive cookie guidance for consumers

Future Developments

Emerging Technologies

Privacy-Focused Alternatives

First-party data strategies: Reduced reliance on third-party cookies
Privacy-preserving analytics: Enhanced user privacy while maintaining insights
Server-side tracking: Improved data control and privacy protection
Consent management evolution: More granular and user-friendly controls

Industry Changes

Browser policy updates: Adaptation to evolving browser cookie policies
Regulatory developments: Compliance with emerging privacy legislation
Technology standardization: Implementation of industry-wide privacy standards
User expectation evolution: Meeting increasing privacy awareness and demands

Our Commitment

Continuous Improvement

Regular review of cookie practices and policies
Implementation of privacy-enhancing technologies
User feedback integration into policy development
Proactive adaptation to regulatory and technological changes

Transparency and Trust

Clear communication about any policy changes
User notification of significant updates
Ongoing education about cookie choices and implications
Commitment to user privacy and data protection

This cookie policy reflects our dedication to transparency, user control, and privacy protection while delivering valuable services. We encourage you to review your cookie preferences regularly and contact us with any questions or concerns.

Policy Version: 3.0 Next Review Date: July 2025